About me

Lai Thien Phu

Marketing · Media · Business Development

7+ years of experience across FMCG, E-commerce and Media, spanning client side, agency side and vendor, combining strategic marketing, media management and commercial partnerships. Deeply curious about how AI can be applied to everyday marketing work.

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Lai Thien Phu

Experience

  • Heineken

  • WPP

  • Shopee

  • BUT Group

Education

  • Master of Business Administration (MBA)

    Université Paris 1 Panthéon-Sorbonne / CFVG